Professional film application
Folketeatret: Branding update for the vehicle fleet
Background
Folketeatret was set to launch its new visual identity and needed to update the branding on its vehicles – 10 cars and 2 trailers, which transport both actors and stage sets around the country. These vehicles are a visible extension of the theatre’s brand and act as rolling business cards, so the result had to be both precise and aesthetically pleasing.
At Optinor, we primarily work with solar film and specialist films for buildings, but our expertise in professional film handling and installation also enables us to tackle particularly demanding projects such as this one. Folke Teatret chose us precisely because of our experience with advanced film work and our focus on quality and detail.
The process
The work began with the careful removal of the previous decorative film. This process requires specialist tools and technical expertise to ensure that the paintwork is not damaged.
After removal, the surfaces were thoroughly cleaned and prepared to ensure optimal adhesion of the new film.
In our production department, we produced the new high-quality graphic vehicle graphics, in line with the theatre’s updated visual identity.
Finally, our fitters applied the new branding to the vehicles and trailers – precisely, meticulously and with a focus on the durability and appearance of the finish.
The result
Folketeatret’s fleet of vehicles now stands out with a modern and distinctive visual identity that represents the theatre’s brand, both on the open road and at performance venues across the country.
The project demonstrates how professional vinyl wrapping and meticulous craftsmanship can ensure a result that both looks great and stands the test of time – even when it comes to mobile solutions.
Strong branding
Increases the visibility and recognition of your company’s brand identity.
Professional installation
Gentle removal and precise installation without damaging surfaces.
Durable quality
The material is resistant to wear and tear, the elements and transport over a long period of time.
Flexible solution
Easy to update the design without replacing the entire surface.
Get professional advice and find the right solution
Thanks to our many years of experience and professional expertise in the industry, we can always offer you the best advice. We listen to your requirements and, together, we’ll find a bespoke solution that meets your needs. If you have any questions, please feel free to contact us.
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Be inspired by how we at Optinor work with our clients to find smart, effective solutions. Here, you can explore selected projects and gain an insight into how we create value in everyday life – tailored to each individual business.
